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NEWS:
Life Imitating Art I've always been known to do things a little different. Taking "The Road Not Taken" has been the story of my journey through life. I followed this mantra in my business as well. Combining a shave ice store with cool clothing, pioneering streetwear along side of surfwear, building a thriving snowboard business in of all places, Hawaii... the list goes on. Well, here I go again. I have decided to relax, enjoy life, and chill. As the title of the classic poem by Robert Frost reads, I have decided again to take "The Road Not Taken." The literal interpretation of this poem is a true declaration of personal freedom and independence and fits well with where I came from and where I am going. The poems last lines seem to say it all. "Two roads diverge in the woods, and I took the one less traveled by, and that has made all the difference." After almost 30 years in business, I have decided to leave behind the hustle, flow and success of two of Hawaii's busiest retailing communities and retreat back to my little slice of paradise called Kailua. My road has come full circle. I am looking forward to spending more time with my wife Lisa, and my youngest son Adam. I also look forward to spending more time in the waters right off my backyard that I was practically raised in, and to go boarding more often with my oldest son Brockton, who is a student in Colorado. As Hawaii's premier snowboard supplier and contemporary fashion leader, people may think I'm crazy giving up these successful high profile locations. To this, I again reference Frost's poem which emphasizes the CHOICE made and not the opportunities foregone. I am making a choice, one that has not been decided for me. I feel very fortunate to have this freedom. The freedom to be able to make a choice is a beautiful thing. Isn't it amazing how life imitates art? I'm keeping my Kailua Beach store, and as for Island Snow and SRF (both brand of which have been protected and nurtured dearly), they will be available on a very exclusive, limited basis. Something I will have fun with. If YOUR personal journey someday leads you through the Pali tunnels, and down the road to Kailua, please swing by and check out "my slice of paradise." Thank you for your support all these years and most of all, for your friendship, which I hope will never fade. Aloha, James
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